Jason On Firms Podcast 459 Simple Video Advice for Accounting Firms
May 21, 2025
Discover the pivotal role of video communication for accounting firms in today’s digital landscape. Gain insights into creating impactful content with practical advice on recording techniques and essential tools. Learn how to set up your video environment for maximum professionalism, focusing on lighting and placement. Dive into features of ClientHub that enhance client engagement and simplify video interactions. This is a must-listen for unlocking the potential of video in boosting your firm’s communication!
AI Snips
Chapters
Transcript
Episode notes
Content Over Production Value
- Production value matters less than the value of your message in videos.
- Many successful business channels thrive with simple, lo-fi video formats like Loom videos.
Start Simple with Internal Videos
- Start making videos by creating low-stakes internal or client communications.
- Use short, simple, three-minute videos to deliver items like tax returns or month-end closes.
Video Enhances Human Connection
- Humans crave real human connection as AI interaction grows.
- Video is the next best way after in-person interactions to create meaningful connection.