Mastering eCommerce Marketing 153. Make Scroll-Stopping Content That Converts with Stewart Cohen
Today on Mastering E-Commerce Marketing, host Eitan Koter sits down with Stewart Cohen, the owner, executive producer, and director at Stewart Cohen Pictures, an award-winning production company focused on commercial storytelling. Stewart also leads Superstock, one of the largest media licensing houses, so he really knows how to work with visuals in a way that connects with people.
In this episode, Stewart shares how he approaches video production in a world that’s moving fast and full of distractions. From traditional commercials to TikToks and vertical video, he talks about what still works, what’s changed, and why staying authentic matters more than ever.
They also get into how Stewart works with agencies and brands to create content across different formats and channels, without losing the story. He offers thoughts on what makes a great video, how to work better with talent on camera (especially when they’re not professionals), and why collaboration is everything.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
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YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Stewart Cohen, Director/DP/Photographer at Stewart Cohen Pictures
Watch the full Youtube video here:
https://youtu.be/PbHvzOtKwpU
Takeaways:
- Good values, fun, and engagement are essential.
- Video storytelling has evolved from traditional formats to social media.
- Engagement with clients and talent is crucial for success.
- Shorter videos require concise storytelling without losing depth.
- Technology has streamlined the production process significantly.
- Authenticity in campaigns resonates with diverse audiences.
- Practicing in front of a camera can improve on-screen presence.
- Video serves as a powerful medium for brand storytelling.
- Finding the right production partners is key to success.
- Video is essential for building long-term customer relationships.
Chapters:
00:00 Introduction to Video Storytelling
02:24 The Evolution of Video Content
04:20 Onboarding and Client Engagement
09:30 Collaboration with Production Companies
12:47 Creating Authentic Campaigns
15:42 Tips for On-Camera Presence
19:50 Business vs. Entertainment in Video
23:20 Common Mistakes in Video Production
25:17 The Importance of Video in Marketing
26:12 Overview of Superstock
30:49 Conclusion and Future Insights