153. Make Scroll-Stopping Content That Converts with Stewart Cohen

Today on Mastering E-Commerce Marketing, host Eitan Koter sits down with Stewart Cohen, the owner, executive producer, and director at Stewart Cohen Pictures, an award-winning production company focused on commercial storytelling. Stewart also leads Superstock, one of the largest media licensing houses, so he really knows how to work with visuals in a way that connects with people.

In this episode, Stewart shares how he approaches video production in a world that’s moving fast and full of distractions. From traditional commercials to TikToks and vertical video, he talks about what still works, what’s changed, and why staying authentic matters more than ever.

They also get into how Stewart works with agencies and brands to create content across different formats and channels, without losing the story. He offers thoughts on what makes a great video, how to work better with talent on camera (especially when they’re not professionals), and why collaboration is everything.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Stewart Cohen, Director/DP/Photographer at Stewart Cohen Pictures

Stewart Cohen’s LinkedIn: https://www.linkedin.com/in/stewartcohen

Stewart Cohen Pictures: https://www.stewartcohen.com/

Watch the full Youtube video here:

https://youtu.be/PbHvzOtKwpU

Takeaways:

• Good values, fun, and engagement are essential.
• Video storytelling has evolved from traditional formats to social media.
• Engagement with clients and talent is crucial for success.
• Shorter videos require concise storytelling without losing depth.
• Technology has streamlined the production process significantly.
• Authenticity in campaigns resonates with diverse audiences.
• Practicing in front of a camera can improve on-screen presence.
• Video serves as a powerful medium for brand storytelling.
• Finding the right production partners is key to success.
• Video is essential for building long-term customer relationships.

Chapters:

00:00 Introduction to Video Storytelling

02:24 The Evolution of Video Content

04:20 Onboarding and Client Engagement

09:30 Collaboration with Production Companies

12:47 Creating Authentic Campaigns

15:42 Tips for On-Camera Presence

19:50 Business vs. Entertainment in Video

23:20 Common Mistakes in Video Production

25:17 The Importance of Video in Marketing

26:12 Overview of Superstock

30:49 Conclusion and Future Insights