The Hidden 20% Tyrells Crisps' AuDHD Founder Reveals Pain He’s Caused
Jun 25, 2025
Will Chase, the visionary behind Tyrrells crisps and Chase Vodka, shares his remarkable journey from entrepreneurial success to confronting his ADHD and autism diagnoses at 60. He discusses the internal chaos and relationship struggles that accompanied his ambition. Will emphasizes the connection between mental well-being and sustainable practices through his organic farming initiatives. The conversation also delves into self-forgiveness and personal growth, shedding light on the emotional cycles of neurodivergence and their impact on leadership.
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Will's ADHD Impact on Work Life
- Will Chase reflected that people who worked with him thought he was crazy due to his erratic pace and difficulty he caused others.
- He apologized to those impacted by his ADHD and shared his struggle with highs and misery over his life journey.
From Commodity to Regenerative Farming
- Will transitioned from producing nutrient-less, pretty foods for supermarkets to becoming a committed organic, regenerative farmer.
- He highlighted how consumer demand often favors appearance over nutrition and how his views drastically changed about farming practices.
Communication Depends on Mood
- Manage your communication by understanding your mood; high moods enable confident communication, lows bring nervousness and defensiveness.
- Treat personal and work communications with the same approach to maintain consistency.