Domain Name Wire Podcast Inside Squarespace Domains – DNW Podcast #559
Nov 3, 2025
In this conversation, Kevin Doerr, SVP and GM at Squarespace, dives into the company's booming domain business following its acquisition of Google Domains. He explains the transition, highlighting a surge to 10 million domains and the launch of a new reseller API designed for partners. Kevin also discusses evolving pricing strategies, the impact of AI on domain suggestions, and how domain features are tailored for both site-first customers and technical users. Tune in for insights on the future of domains and Squarespace's role in the industry.
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Episode notes
Rapid Scale And Feature Expansion
- Squarespace scaled from a few million to over ten million domains after acquiring Google Domains and expanded to ~400 TLDs.
- They rebuilt feature parity quickly to support domain forwarding, DNSSEC, and email forwarding for migrated customers.
Bifurcated Customer Base
- Squarespace now serves two distinct customer groups: website-focused users and technically proficient IT pros from Google.
- The company provides a progressive experience offering simplicity by default and complexity on demand.
Be Thoughtful With Pricing Moves
- Keep domain pricing reasonable to avoid positioning Squarespace as an overpriced premium registrar.
- Stage price changes thoughtfully for migrated customers to minimize disruption.