Build with Leila Hormozi Navigating Authenticity in Content Creation and Business (on The Graham Cochrane Show) | Ep 133
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Apr 17, 2024 Leila Hormozi, founder of Acquisition.com and a powerhouse in scaling billion-dollar businesses, dives into content creation and authenticity. She emphasizes the need for self-awareness in aligning personal styles with professional strategies. Leila discusses embracing genuine content over trends to foster deeper audience connections. The conversation highlights the long-term journey of self-discovery and the significance of mutual value in creating resilient business environments. Tune in for insights that inspire both personal and professional growth!
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Mirroring Content Strategy
- Leila Hormozi initially mirrored Alex Hormozi's content strategy, leading to stress and feeling like she was failing.
- She realized she needed to create a system tailored to her own role and working style.
Authenticity in Content
- Heavily produced content can feel inauthentic and fail to convey personality.
- Authenticity resonates better with audiences.
Content Creation Tip
- Figure out what content style and format you enjoy.
- Create content you would consume yourself.