In Clear Focus In Clear Focus: Non-Obvious Thinking with Rohit Bhargava
Jan 28, 2025
Rohit Bhargava, a three-time best-selling author and marketing expert, returns to explore his latest insights on non-obvious thinking. He introduces the innovative SIFT framework, offering strategies to uncover hidden opportunities in business. The conversation highlights the importance of effective questioning and storytelling in fostering deeper connections. Rohit also discusses accessible business literature, the rationale behind fair audiobook distribution, and shares fascinating insights from CES 2025, including groundbreaking technological advances.
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Shift to Process
- Rohit Bhargava shifted focus to the process of non-obvious thinking due to people's curiosity.
- People wanted to know how he sees trends and if they could learn it too.
Meeting of the Minds
- Rohit Bhargava and Ben DuPont met through a "Non-Obvious Dinner" organized by DuPont.
- This annual dinner challenged people to share their biggest ideas for changing the world.
SIFT Framework
- The SIFT framework stands for Space, Insights, Focus, and Twist.
- It helps to sort through noise and find valuable ideas by creating space, identifying insights, focusing attention, and adding a twist.
