Unlocking Non-Obvious Thinking

This chapter discusses the evolution of the Non-Obvious Trends series into Non-Obvious Thinking, highlighting a collaborative partnership with a venture capitalist to inspire innovative ideas. It introduces the SIFT framework—Space, Insights, Focus, and Twist—encouraging creative exploration in various contexts, especially business challenges. Additionally, it explores the art of asking better questions, innovative writing techniques, and unique marketing strategies to foster deeper connections and engagement.