Knowledge at Wharton

Surviving the Attention Economy: How to Keep Audiences Engaged

Sep 5, 2023
Discover strategies for capturing and sustaining attention in the attention economy. Learn how to enhance processing ease and keep readers engaged. Explore the impact of clear language, sentence structure, and emotional language. Understand the significance of emotional arousal and addressing social issues. Learn about the importance of writing style and the transformative power of words.
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