Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-founder on Mar 3, 2020. 5 years later, she sold Poppi for $2B to Pepsi. In this episode, Allison will tell us…

How a Texas oil gal pivoted to healthy soda
Going on shark tank 9 months pregnant
Why they sold on amazon instead of DTC
Why Alix Earle loves Poppi
Their lottery ticket Super Bowl ad that opened for Usher
Why 5 thousand people send hand-written messages to Poppi every month
That they give away 30k cases of free Poppi every year
#Vendinggate and her only apology to her fans
How Pepsi offered to acquire Poppi for $2B

Watch the interview on Youtube here: [insert YouTube link]

NEWSLETTER:

https://tboypod.com/newsletter

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

# 61 Reinhard Jesionek: Moderator und Journalist | 27.10.20