In Episode 63 of STR Data Lab, Jamie Lane, Chief Economist at AirDNA, is joined by Michael Goldin, co-host of Good Morning Hospitality and an experienced professional in the hospitality industry. Michael shares his journey in the vacation rental industry, from his beginnings at Rented and NoiseAware to his current roles as Co-Founder of Nook and Storied Collection, as well as an advisor to various companies. His focus is on exploring unique hospitality niches.

Michael discusses the creation of 'Storied', a co-branded collection of Castle and Manor homes offering luxury retreat experiences. He describes Storied Collective as a soft brand company, similar in scale to hard brands like Marriott and Hyatt, but with more autonomy for its properties. Their aim is to bring professional hospitality to markets that previously lacked it. In the past year, they have added 12-14 properties to their portfolio and are actively expanding.

Michael also delves into his latest venture, 'Nook', a high-end outdoor hospitality brand that provides luxury experiences in nature. He offers his perspective on the merging of the hotel and short-term rental industries and discusses the impact of branding on niche categories, ultimately enhancing the traveler experience.