Coffee & Compete #21 - Putting Intel into Action: Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable
Adam is joined by Alex McDonnell, Market and Competitive Intelligence Lead at Airtable, to dive into Alex's journey as a competitive expert throughout his career.
Prior to his time at Airtable, Alex built the competitive program at InVision from the ground up, spent several years at Eigenworks leading win/loss research for clients in the B2B space, and has now recently launched a course called Competitive Intelligence Certified with our friends over at the Product Marketing Alliance.
Learn more about how you can get CI Certified here
Adam asks Alex about his favourite parts of building a CI course, how to get your compete program off the ground, why ad hoc requests don't have to bog you down, and his best practices for role-playing exercises.
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Coming up in December, we take a look at the battle for electric vehicle supremacy and why it's no longer lonely at the top for Tesla.
Host: Adam McQueen
Producer: Ben Ronald
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
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About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.