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Daybreak
Daybreak 2024 Wrap Part 2: Writers' picks
Dec 19, 2024
In this discussion, Shristi Achar, a Ken reporter focused on tech and manufacturing, highlights the challenges facing Karnataka's electric vehicle battery initiatives. She dives into the logistical hurdles of establishing battery plants, including electricity and water supply issues. Shristi also reflects on the competitive landscape for battery manufacturing in India and the complexities of local production amid global supply chain dependencies. Unexpected insights into industry growth and resilience add depth to her analysis.
40:14
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Quick takeaways
- Agilitas Sports, founded by ex-Puma executives, is innovating by creating a B2B footwear production ecosystem tailored for Indian consumers.
- Karnataka's ambition in lithium-ion battery manufacturing is stalling due to infrastructural challenges and reliance on imported technology despite strong market demand.
Deep dives
The Rise of Agilitas Sports
Agilitas Sports, founded by three former Puma executives, has seen rapid success within just a year, generating over 700 crore rupees in revenue. The founders, leveraging their extensive experience in the sportswear industry, made a remarkable move by acquiring Mochiko, a significant player in India’s footwear manufacturing sector. This acquisition represents a shift away from traditional branding approaches, as Agilitas aims to become a leading B2B manufacturer instead of launching its own footwear brand. The company's strategy is designed to cater to the diverse foot shapes of the Indian populace, focusing on producing shoes specifically tailored for the local market.
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Discover
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