In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team.

In this episode, Wes dives into the pricing component of the ProductLed System to share how to craft a pricing strategy that converts users into high-paying customers without sales calls. He begins by emphasizing the importance of identifying value metrics, which allow SaaS companies to align pricing with the actual benefits users seek. Next, Wes discusses building a pricing matrix, a tiered structure that presents different options based on user needs. He then shares how to determine the ideal price point by testing market willingness and balancing value perception. Finally, he reveals the best practices for building a compelling pricing page, addressing user objections, and showcasing a clear ROI. This approach enables SaaS businesses to create a transparent, user-friendly pricing model that encourages upgrades and reflects real customer value.

Key Highlights:

• 00:00: Introduction to value-based pricing.
• 05:10: Identifying your value metrics.
• 10:25: Building an effective pricing matrix.
• 15:30: Determining the ideal price point.
• 20:45: Constructing a compelling pricing page.
• 23:55: Addressing common user objections.
• 28:40: Demonstrating a clear ROI to encourage upgrades.

Here’s where you can purchase The Product-Led Playbook.