Staying Ahead of the ISV Industry with Ed Grant

Brief background about Solgari and how the company came about

Professional background – from corporate finance to IT, career highlights

Setting a company on the right footing in the ISV industry

Voice as a channel – what it is and the sophistication around what it is, and security level

Choosing Microsoft over other big companies in the ISV industry

Chat as a channel – tackling third-party solutions, working in the Asian market

Go-to-market services – Microsoft’s involvement, segmenting your market, engaging with Microsoft partners and/or customer, Channel Integration Framework, Dynamics 365 integration

Engaging with Microsoft – Should you engage with a Microsoft subsidiary or the head office?

Engaging with the right partners

Nature of AppSource listing – inquiry, trial version, etc.

Ensuring good support for a trial user on AppSource – human touch + digital experience

Perspective on where the future is going, specifically around AI

Advice on somebody considering wanting to become an ISV with Microsoft