
The Profitable Property Management Podcast
198: Building A Powerhouse Brand with Gwenn Aspen
Feb 21, 2024
Property management entrepreneur Gwenn Aspen shares her journey from corporate America to creating Anequim, a remote labor solution for property management. She discusses leveraging virtual assistants, personal growth, industry impact, and advice for entrepreneurs. The podcast explores technology, successful business building, virtual assistant nuances, talent assessment, emotional management in leadership, and more.
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Quick takeaways
- Implementing standard operating procedures (SOPs) can reduce stress and enhance efficiency in property management.
- Utilizing global talent, like virtual assistants from Mexico, can revolutionize property management tasks and lead to business growth.
Deep dives
Using technology in property management
The podcast episode discusses how the speaker and her husband decided to start a business in property management after realizing the lack of effective use of technology in the industry. They recognized the need for efficient processes and standard operating procedures (SOPs) to avoid common mistakes and reduce stress. By implementing consistent procedures and documenting them, they were able to scale their business successfully and enjoy their work. The speaker emphasizes the importance of SOPs in managing a business and highlights the positive impact they can have on productivity and growth.
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