The Profitable Property Management Podcast

198: Building A Powerhouse Brand with Gwenn Aspen

Feb 21, 2024

Property management entrepreneur Gwenn Aspen shares her journey from corporate America to creating Anequim, a remote labor solution for property management. She discusses leveraging virtual assistants, personal growth, industry impact, and advice for entrepreneurs. The podcast explores technology, successful business building, virtual assistant nuances, talent assessment, emotional management in leadership, and more.

36:31

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Episode guests

Gwenn Aspen

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Episode notes

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Quick takeaways

Implementing standard operating procedures (SOPs) can reduce stress and enhance efficiency in property management.

Utilizing global talent, like virtual assistants from Mexico, can revolutionize property management tasks and lead to business growth.

Deep dives

Using technology in property management

The podcast episode discusses how the speaker and her husband decided to start a business in property management after realizing the lack of effective use of technology in the industry. They recognized the need for efficient processes and standard operating procedures (SOPs) to avoid common mistakes and reduce stress. By implementing consistent procedures and documenting them, they were able to scale their business successfully and enjoy their work. The speaker emphasizes the importance of SOPs in managing a business and highlights the positive impact they can have on productivity and growth.

Introduction

2min

Transitioning to Property Management and Building a Successful Business

17min

Navigating the Virtual Assistant Category

5min

Navigating VA Churn Rates, State Licensing Requirements, and Global Team Member Roles

3min

Assessing Talent and Managing Self-Doubt

7min

Exploring Emotional Management for Effective Leadership

2min

Welcome Closers!

In this insightful episode of the Profitable Property Management Podcast, host Jordan Muela sits down with property management entrepreneur Gwenn Aspen, CEO Of Anequim, to discuss her journey from creating a property management company to pioneering remote professional services.

Gwenn shares her experiences, the challenges she faced transitioning from corporate America to entrepreneurship, and her innovative approach to leveraging virtual assistants for property management needs.

[00:00:00] Introduction: Welcome and introduction of Gwenn Aspen, her background in property management, and the inception of Anequim.

[00:05:22] Gwenn's Journey: Transition from corporate America to entrepreneurship.

[00:10:45] Building Anequim: Challenges and milestones in creating a remote labor solution for property management.

[00:15:30] Leveraging Virtual Assistants: How Anequim utilizes virtual assistants from Mexico to revolutionize property management tasks.

[00:20:55] Personal Growth: Gwenn shares her personal growth journey and managing emotions in leadership.

[00:25:40] Industry Impact: The impact of Anequim on the property management industry and future trends.

[00:30:15] Advice for Entrepreneurs: Gwenn's advice for aspiring entrepreneurs in the property management sector.

[00:35:00] Q&A with Listeners: Live Q&A session with listeners asking Gwenn about her experiences and strategies.

[00:40:25] Conclusion: Closing remarks and how to connect with Gwenn Aspen for further insights.

📘 Newsletter https://muela.ck.page/profile 🌐 Website https://www.profitablepropertymanagement.com 🔵 https://www.facebook.com/PPMpodcast 📺 https://www.youtube.com/@profitablepropertymanagement

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