The GaryVee Audio Experience Howard Lutnick's Emotional Journey Part 2 | Rebuilding & Perseverance
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Oct 25, 2024 
Howard Lutnick, CEO of Cantor Fitzgerald, shares his poignant journey of rebuilding after the 9/11 attacks. He reflects on the deep emotional toll of loss and the collective effort to support one another during tragedy. Lutnick emphasizes the importance of resilience and employee empowerment, highlighting his proactive approach during the financial crisis. He also discusses adaptability in business, using mountain climbing as a metaphor, and stresses the value of common sense in investment decisions, showcasing a personal evolution into cryptocurrency.
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Hiring Loved Ones
- Howard Lutnick prioritized hiring friends and loved ones, believing in spending time with people he enjoyed.
- He emphasized the importance of loving the people you work with due to the significant amount of time spent together.
Declaring Victory
- Howard Lutnick describes his mindset before 9/11, feeling like "king of the world" due to financial success and lack of debt.
- He decided to "declare victory" by doubling his top executives' stakes in the company and focusing on family time.
Loyalty Amidst Tragedy
- After 9/11, Lutnick held a memorial service attended by thousands, including Mayor Giuliani, who was surprised by the scale of the loss.
- Lutnick's LA office, initially expected to leave after the tragedy, pledged their loyalty, a moment he considers heroic.