Modern Musician Podcast #286 - Taylor Winchester: The Artist’s Guide to Owning Your Data and Your Audience
Taylor Winchester is a powerhouse in the music marketing world with over a decade of experience in the live music scene. From his beginnings as a Talent Buyer and Marketing Director to his current role as Director of Revenue at found.ee—a trailblazing digital marketing platform under Downtown Music—Taylor has been instrumental in helping artists, record labels, and festivals amplify fan engagement and boost revenue. His strategic insights into digital tools and emerging music trends make him a go-to expert in the evolving music industry.
In this episode, Taylor dives deep into how artists can authentically connect with fans while leveraging data and advertising to build sustainable careers.
Key Takeaways:
- How to foster authentic fan relationships that drive long-term loyalty and monetization
- Why data ownership and email list building are critical in today’s music landscape
- The power of programmatic advertising and how artists can use it for smarter targeting and wider reach
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→ Learn more about Taylor and his work at found.ee
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