Drive and Convert Episode 49: How Do CRO And SEO Exist Together?
Jan 18, 2022
19:19
The name of this show is Drive and Convert for a reason. At its core, online business is about driving traffic to your site and then converting that traffic into customers using an outstanding product, engaging copy, and intuitive design.
In this episode, Ryan and Jon talk about the relationship between SEO and CRO, including how business owners should be thinking about balancing their efforts between attracting websites visitors and converting those visitors into buyers.
Listen to the full episode if you want to learn:
- The "Chicken or The Egg" challenge for SEO and CRO
- How active CRO tests might impact SEO efforts (& vice versa)
- What are the risks of running these campaigns in parallel?
- What most people are really worried about when they ask this question
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.