Short Term Rental Secrets Podcast

The Hidden ROI in Your Airbnb...No One’s Talking About This | The STR Scale Show with Mike Reilly | Ep 10

Apr 17, 2025
Learn why most short-term rentals struggle in today's market and how focusing on your property can make a difference. Discover how a $700K property generated $45K in just five weeks and what specific amenities can drive bookings. Explore the importance of targeting unique traveler demographics and making your listing stand out in a crowded market. Plus, dive into simple ROI calculations on trendy features like saunas and cold plunges. Get insights into creating memorable experiences that resonate with guests.
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ADVICE

Niche Down to Target Travelers

  • Identify the type of travelers your market attracts and niche down to serve them specifically.
  • Tailor amenities like boat slips or saltwater pools based on local traveler preferences to maximize bookings.
ANECDOTE

Pinehurst Pre-Launch Success

  • A $700K Pinehurst property pre-launched without photos and received $12K in bookings in 3 days.
  • Thoughtful pre-launch marketing can drive early cash flow before renovation finishes.
ANECDOTE

Top Golfer Books Pinehurst Airbnb

  • One of the greatest golfers booked the Pinehurst property due to its targeted amenities and design.
  • This booking underscored the power of tailoring properties to niche markets like golf groups.
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