Fitt Insider 262. Oleg Stavitsky, Co-founder & CEO of Endel
Nov 5, 2024
Oleg Stavitsky, CEO and co-founder of Endel, dives into the innovative world of AI-generated soundscapes aimed at enhancing mental well-being. He discusses how personalized audio can improve focus, relaxation, and sleep, with a spotlight on the science behind sound wellness. Oleg explores exciting artist collaborations and potential tech integrations, including wearable devices that could revolutionize personal audio experiences. The conversation touches on the challenges of scaling a startup and the future of sound in addressing mental health, particularly for users with ADHD.
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AI-Powered Personalized Soundscapes
- Endel uses AI to create personalized, adaptive soundscapes scientifically designed to improve focus, relaxation, and sleep.
- Inputs like time of day, weather, heart rate, and chronotype tailor the soundscapes to an individual.
Scientific Validation with Flow Theory
- Oleg contacted flow researcher Mihaly Csikszentmihalyi and used his experience sampling method to validate Endel's effect.
- They also proved focus improvement with EEG studies, publishing results in a peer-reviewed journal.
Strong User Engagement Evidence
- Users listen to over 4 million hours monthly on Endel, with growing session lengths.
- This indicates strong user engagement and increasing reliance on Endel for wellness support.
