In this Pocket Sized Pep Talk, you'll learn:
- A unique look at four different buyer types.
- Changes within the buying process over the last few years.
- Why does so much marketing fail to hit the mark.
- Why there is still such a big gap between “sales” and “marketing,” and what can be done about it.
- Kristin's “magic bean” in marketing.
- Kristin's favorite sales authors, and spoiler alert: Rob Jolles is not one of them!
