Zoë Rom is the Editor in Chief of Trail Runner Magazine and Managing Editor of Women's Running. She is also a host of The Outside Show. She is one of the most respected journalists in the sport, writing two fantastic pieces recently that we center the episode around. The articles are The Rise of Indie Running Brands and How Fan Service is Changing Running Media.

Topics discussed:

Nichification of sports
Brands as identity signalers
Social media's role in empowering new brands
The DTC business model
The importance of differentiation
Fan service in media
The state of journalism
Trade offs made as an editor
A lot more

Read Peter Abraham's blog on The Nichification of Sports. Also his post from the Olympic Trials Marathon.

Sponsors:

Grab a trail running pack from Osprey
Use code freetrail10 for 10% off Speedland Footwear
Use code freetrail15 for 15% off Gnarly Nutrition
Roark Apparel -- Listen to the ad or DM us for the code

Dylan Links: Instagram | Twitter | LinkedIn | Strava

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Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal Tim Tollefson | The Infinite Game Clare Gallagher | Black Canyon 100k Champion Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB

Zoë Rom | The Rise of Indie Brands & Changing Trail Media