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Career Contessa
How to Tell Your Compelling Career Story: Personal Branding For Where You Want to Go
Apr 11, 2023
Expert Aliza Licht discusses personal branding and social capital, sharing insights on career storytelling. The importance of visual identity through fashion and balancing personal brand with individual identity are explored. The chapter also delves into Aliza's new book 'On Brand' focusing on shaping personal narratives and building social capital.
30:12
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Quick takeaways
- Personal branding involves sharing the impact and value you bring, not just accomplishments.
- Effective personal branding includes shaping a narrative, being prepared with a compelling story, and subtly sharing successes.
Deep dives
Building a Strong Personal Brand
Eliza Licht discusses the importance of personal branding in the current digital and virtual work landscape. Personal branding is now crucial as individuals need to actively convey their value and messages through various mediums like email, Zoom, and social media. It's not just about accomplishments, but about understanding and showcasing the impact and value you bring to the table.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode