Career Contessa How to Tell Your Compelling Career Story: Personal Branding For Where You Want to Go
Apr 11, 2023
Expert Aliza Licht discusses personal branding and social capital, sharing insights on career storytelling. The importance of visual identity through fashion and balancing personal brand with individual identity are explored. The chapter also delves into Aliza's new book 'On Brand' focusing on shaping personal narratives and building social capital.
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Necessity of Active Personal Branding
- In today's world, you must proactively communicate who you are and the value you bring at work and beyond.
- Credentials alone no longer speak for themselves due to decreased in-person interactions.
Craft and Share Your Brand Story
- Shape your personal brand by reflecting on what you want to be known for and crafting a concise narrative.
- Amplify your wins strategically and help others to avoid being perceived as self-centered.
Build Social Capital by Supporting Peers
- To build social capital, amplify others' achievements and support your peers authentically.
- This reciprocal approach ensures your own accomplishments are well-received and remembered.