Small Business Pivots

Beyond Motivation: How Professional Athletes & Business Leaders Achieve Elite Performance | Gary Chupik

Jul 30, 2025
Gary Chupik, Founder & CEO of Elite Mindset Nation, is a high-performance mental coach who transitioned from a 30-year ministry to coaching elite athletes and business leaders. He shares his insights on the true foundation of success: self-leadership over mere motivation. Discover how building consistent routines and stacking small wins fosters genuine self-confidence. Gary discusses navigating mindset shifts and introduces his powerful CAPE system to thrive under pressure. Plus, he emphasizes that achieving greatness involves mastering simple habits, not just talent.
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ANECDOTE

Burnout Led To A New Career

  • Gary Chupik burned out in 2017 after decades as an ordained minister and shifted into mental performance coaching.
  • He trained with Russell Wilson's team and logged about a thousand hours before launching his own practice.
ANECDOTE

Product Pivot From Playbook To Assessment

  • Gary built a mental performance playbook for universities but found B2B sales and travel made it unprofitable for his time.
  • He pivoted to B2C and created a mindset assessment that became his lead generator.
ADVICE

Lead Yourself With Rhythms

  • Build rhythms and habits so you can lead yourself even when motivation fades.
  • Put systems, training, and processes in place to put yourself in the best position to succeed.
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