328. How We Turned A $2k Product Into Multiple 7-Figure Launches
Oct 3, 2023
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Learn how the hosts turned a $2k product into multiple 7-figure launches. They discuss their full content and funnel strategy, their biggest revenue driver, and how to not leave money on the table with a compelling downsell. The speaker shares their excitement for the launch, the power of preparation and positive mindset in product launches, and the success of their lower-priced products strategy.
The podcast episode shares the step-by-step process of turning a $2k product into multiple 7-figure launches, focusing on strategies and behind-the-scenes details.
The importance of a well-planned content strategy, including engaging content and a strong email follow-up sequence, is emphasized for successful launches.
Deep dives
Overview of Launching the Brand New Society
The host provides an update on the brand new society, five weeks away from its launch. Curriculum filming is currently in progress, with all scripts written and templates prepared. The new society is considered the host's proudest product, and existing society members will receive free access to the upgraded tier. New members joining after the launch will have to pay double the current price.
Turning a $2,000 Product into a Seven-Figure Launch
The host shares that the episode focuses on the process of turning a $2,000 product into a multiple seven-figure launch. The content is derived from a limited podcast series called 'Launch with Boss Babe.' The host emphasizes the value of the entire series, which is available for free, and recommends listeners to explore the other episodes. The episode promises an in-depth breakdown of successful launches and insights into the host's approach.
Key Strategies for a Successful Launch
The podcast episode highlights key strategies employed to achieve a seven-figure launch. The content covers the importance of proper content strategy, including high-value and engaging content across multiple platforms. The host emphasizes quality over quantity, showcasing the effectiveness of a few engaging reels in driving leads. Additionally, the episode discusses the significance of planning funnel strategy, hosting live trainings for audience connection, and utilizing a strong email follow-up sequence. The power of a well-crafted downsell is also emphasized to capture additional sales after the launch period.
This episode has been SO HIGHLY requested. Success leaves clues… and today, Natalie is breaking down (step-by-step) all the behind the scenes details of how we turned our $2k Influencer School course into multiple 7-figure launches over the past 2 years. We are sharing EVERYTHING – all the numbers, the nitty gritty strategies, the timeline, assets, content, funnel pieces + more. We even get into our biggest revenue driver during this launch + how you can take these lessons and turn them into gold for your next launch.
HIGHLIGHTS
The biggest lesson Natalie learned from her first launch 5 years ago
How we made $30,000 in JUST ONE WEEK on a $30 product (+ how we used it to understand our audience in a deeper way)
Our full content + funnel strategy that attracted HOT leads + buyers
The BIGGEST revenue driver during this launch
How to NOT leave money on the table (hint: it has to do with creating a really compelling downsell)
LINKS
Get our exact launch checklist (for free) - go to bossbabe.com/launchchecklist
Check out the Launch with Bossbabe series - https://go.bossbabe.com/launch-podcast-series-optin1691091603428
Join Online Launch School – our 12-week program designed to take the guesswork out of sold-out launches – whether you’re looking to start an online business or scale one. - head to bossbabe.com/launch
Join the next tier of Société - bossbabe.com/membership