the bossbabe podcast
328. How We Turned A $2k Product Into Multiple 7-Figure Launches
Oct 3, 2023
Learn how the hosts turned a $2k product into multiple 7-figure launches. They discuss their full content and funnel strategy, their biggest revenue driver, and how to not leave money on the table with a compelling downsell. The speaker shares their excitement for the launch, the power of preparation and positive mindset in product launches, and the success of their lower-priced products strategy.
24:12
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Quick takeaways
- The podcast episode shares the step-by-step process of turning a $2k product into multiple 7-figure launches, focusing on strategies and behind-the-scenes details.
- The importance of a well-planned content strategy, including engaging content and a strong email follow-up sequence, is emphasized for successful launches.
Deep dives
Overview of Launching the Brand New Society
The host provides an update on the brand new society, five weeks away from its launch. Curriculum filming is currently in progress, with all scripts written and templates prepared. The new society is considered the host's proudest product, and existing society members will receive free access to the upgraded tier. New members joining after the launch will have to pay double the current price.
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