ItalianBach is a hugely successful digital star with close to 5million followers; he’s someone who relentlessly works and studies his craft so I was fascinated to have him in the studio to find out about not only how he’s building his business, but where that drive and motivation comes from.

Isaac chatted to me about how he chose his alias, ItalianBach, and his first forays into making content. Together we joked about some of our most embarrassing moments from being anxious children and how, despite experiencing burnout from time to time, the persistent desire to keep creating content will never abate.

This conversation was truly engrossing for anyone who loves YouTube and how sometimes the oldest and simplest tricks will always be the best.

You can also follow us on Instagram and Tiktok @greatcompanypodcast and if you've got thoughts, questions and comments, you can email us at greatcompany@jampotproductions.co.uk

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THE CREDITS

Exec Producer: Jemima Rathbone

Assistant Producer: Gurlina Heer

Video: Jake Ji & Ryley Kirby

Social Media: Laura Coughlan

Great Company is an original podcast from JamPot

Hosted on Acast. See acast.com/privacy for more information.

ITALIANBACH: GOING VIRAL IS JUST UNDERSTANDING HUMAN PSYCHOLOGY