Gym World Worldwide 3 simple ways to get more gym leads online
4 snips
Apr 4, 2025 
Kaleda Connell, CEO of Kilo and a branding and marketing expert for gym owners, shares invaluable insights with Mateo Lopez. They discuss common social media mistakes that hinder gym growth and the importance of improving online visibility. Kaleda emphasizes effective website management and clear calls to action to attract leads. She also highlights the power of a well-optimized Google Business Profile and the use of professional photography to authentically showcase gym culture. Tune in for actionable strategies to enhance lead generation and engagement!
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Simplify Lead Journey
- Simplify the process from discovery to booking to reduce friction and keep prospects engaged.
- Minimize the number of clicks and steps required for someone to join your gym.
Boost Social Media Engagement
- Post regularly with clear, descriptive captions that stop thumb scrolling.
- Include compelling client stories and direct calls to action like "DM me" or "link in bio."
Perfect Your IG Bio
- Use a clear brand positioning statement in your Instagram bio to define whom you serve and how.
- Keep the profile picture as your logo and include your location.