Under the Influence with Terry O'Reilly
Putting the Awe in Audio
Feb 10, 2024
This podcast explores creative audio ideas worldwide, including a podcast for runners that only works while running, a police recruitment campaign using true crime, and an alternative audio track for Disney's Pocahontas. The power of audio storytelling is also discussed, showcasing its impact and influential capabilities.
26:56
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Quick takeaways
- Audio can be used creatively in marketing campaigns to captivate and engage audiences, such as a fitness retailer creating a motivating podcast featuring marathon athletes.
- Audio campaigns have the power to drive positive social change, like reframing narratives and addressing harmful stereotypes, as demonstrated by an alternative audio track for Disney's Pocahontas.
Deep dives
The Power of Audio in Marketing
Audio has the ability to captivate and engage audiences in marketing campaigns. Various examples demonstrate how audio can be used creatively to make an impact. For instance, a fitness retailer created a podcast called Run Time, featuring marathon and Olympic athletes sharing their experiences to motivate runners. Additionally, the Australian Federal Police released a true crime podcast series called Crime Interrupted to attract diverse police recruits. Furthermore, an advertising agency partnered with Muskrat Magazine to create an alternative audio track for Disney's Pocahontas, challenging harmful stereotypes surrounding indigenous women.
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