The Power of Audio in Marketing

Audio has the ability to captivate and engage audiences in marketing campaigns. Various examples demonstrate how audio can be used creatively to make an impact. For instance, a fitness retailer created a podcast called Run Time, featuring marathon and Olympic athletes sharing their experiences to motivate runners. Additionally, the Australian Federal Police released a true crime podcast series called Crime Interrupted to attract diverse police recruits. Furthermore, an advertising agency partnered with Muskrat Magazine to create an alternative audio track for Disney's Pocahontas, challenging harmful stereotypes surrounding indigenous women.