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Grow The Show

18 How to Make Your Podcast Irresistible, With Eric Nuzum

Jun 17, 2021
Eric Nuzum, podcasting legend, shares insights on creating bingeable shows, knowing your audience, and changing editorial perspective. They discuss the importance of finding focus, validating ideas, and creating an avatar of your listener. The evolution of podcasting and motivations for podcasting are also explored.
41:02

Episode guests

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Quick takeaways

  • Understanding your target audience beyond demographics is crucial for podcast growth and monetization.
  • Having a clear focus and intention in podcast creation increases the chances of success and helps avoid diluting the message.

Deep dives

The importance of knowing your listener

To effectively grow and monetize your podcast, it's crucial to understand your target audience beyond just basic demographics. Instead of focusing solely on age, gender, and location, it's important to consider their interests, passions, and aspirations. By getting to know your listener on a deeper level, you can tailor your content to resonate with them and make a more meaningful impact.

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