Chief Audience Officer

18 How to Make Your Podcast Irresistible, With Eric Nuzum

8 snips
Jun 17, 2021
Guest
Eric Nuzum
Eric Nuzum, podcasting legend, shares insights on creating bingeable shows, knowing your audience, and changing editorial perspective. They discuss the importance of finding focus, validating ideas, and creating an avatar of your listener. The evolution of podcasting and motivations for podcasting are also explored.
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ANECDOTE

NPR's Bryant Park Failure

  • Eric Nuzum shared the failure of NPR's Bryant Park Project, a multifaceted show without clear focus.
  • Despite top talent and resources, the lack of clear purpose led to its downfall and valuable lessons.
ADVICE

Craft Clear 10-Word Podcast Description

  • Write 10 words describing what your podcast uniquely offers with clarity and focus.
  • Avoid broad terms; refine your description until it distinctly represents your show.
ADVICE

Avoid Vague Description Words

  • Avoid vague words like 'amazing' or 'unique' in your podcast description.
  • Use clear, specific language to make your show easier to understand and find.
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