Business English from All Ears English BE 349: Amazing Alliteration: Commit These Sticky Phrases to Memory
Dec 19, 2024
Discover the magic of alliteration and how it enhances business communication. Explore its psychological impact on memory and branding, making names stick in customers' minds. Enjoy a lighthearted discussion about messy desks, complete with witty phrases. Uncover the importance of uniformity in food presentation for a pleasing aesthetic. Finally, learn how alliterative expressions can liven up conversations, making connections more engaging and fun.
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The Stickiness of Alliteration
- Alliteration makes names and brands more memorable, or "sticky."
- This explains why many famous brands and people use alliteration in their names.
Freakonomics Podcast on Names
- Aubrey mentions a Freakonomics podcast discussing how names influence perceptions and job prospects.
- Alliteration makes names "sticky," or memorable, which can be advantageous.
Alliteration in Branding
- Businesses can use alliteration to create catchy and memorable brand names.
- Examples include PayPal, TikTok, and Coca-Cola.