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Business English from All Ears English
BE 349: Amazing Alliteration: Commit These Sticky Phrases to Memory
Dec 19, 2024
Discover the magic of alliteration and how it enhances business communication. Explore its psychological impact on memory and branding, making names stick in customers' minds. Enjoy a lighthearted discussion about messy desks, complete with witty phrases. Uncover the importance of uniformity in food presentation for a pleasing aesthetic. Finally, learn how alliterative expressions can liven up conversations, making connections more engaging and fun.
14:06
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Quick takeaways
- Alliteration enhances memorability and distinctiveness in names, potentially increasing success in job applications and branding efforts.
- Using alliterative phrases in business English adds artistry and playfulness, improving communication and making interactions more enjoyable.
Deep dives
The Power of Alliteration in Names
Alliteration can enhance memorability and distinctiveness in names, making individuals more memorable in professional settings. Studies suggest that names featuring alliteration may lead to greater success in job applications, as they tend to be more 'sticky' in people's minds. Examples like Lindsay Lohan illustrate how names with repeating sounds can create a lasting impression. This effect can also manifest in branding, where companies intentionally choose alliterative names like Coca-Cola and TikTok to boost recall and recognition.
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