BE 349: Amazing Alliteration: Commit These Sticky Phrases to Memory
Business English from All Ears English
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The Power of Alliteration in Branding
This chapter delves into the psychological effects of alliteration on memory and brand recognition, showcasing how alliterative names can enhance a company's market presence. Through various examples and a humorous exploration of uniformity in neighborhoods, it illustrates the significance of creative expressions in both branding and everyday language.
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