Google’s Helpful Content Update: Predictions and Next Actions

00:39: What is the Google Helpful Content update?

1:40: What we think Google is trying to fix (Ross’ prediction)

7:00: Potential collateral damage, what to be aware of moving forward

10:01: How excessive word count plays a part

12:39: Create content that solves the problem, instead of just answering the query

14:10: Our overall recommendation with Google updates