How does being in the military prepare you to be a great marketer?   In today's episode we discuss using military precision to drive digital marketing success.  Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation of DealCasters, a show that caught the attention of industry giants like Dave Jackson and brands like Shure microphones. Jim explains how his military background equipped him with the skills necessary for thriving in the fast-paced world of digital marketing and offers actionable tips on starting your journey with simple, accessible tech.

Jim shares stories about his podcast Dealcasters and how they Live Streamed to over 10,000 people on Amazon for black Friday.  Jim has helped fascinate training for podcasters on live streaming at industry events like Podfest.

Join us as we explore the powerful strategies behind successful live streaming on platforms like LinkedIn, YouTube, TikTok, and Instagram. Jim reveals the importance of understanding your audience and choosing the right platform to achieve your goals, whether to educate or entertain. Learn how to leverage recorded content for evergreen value, enhance your live stream quality, and utilize AI tools like Descript to polish your videos. We wrap up with essential advice on starting small, avoiding overspending on gear, and practicing consistently to build a solid foundation for your influencer brand. This episode is packed with practical insights and resources to help you succeed in the ever-evolving world of digital marketing and live streaming.

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