Ryan Serhant might be the king of East Coast real estate but he's also building a media empire. Why? The answer might not surprise you...

Serhant is building a media empire on top of this real estate prowess for several reasons. The first reason is obvious: helping other real estate agents who he employs build a brand like Serhants is good business. Another reason building a brand matters is because clients now require it.

That is, when Serhant or his agents do marketing for a property, the client builds in social media exposure (via Serhant's vast influence) into the contracts.

The final reason Serhant is doubling down on media is because as it turns out, the same principles that apply to real estate could also apply to a lot of other industries and THEY could also become Serhant clients via the media portal.

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