Ep112: Transforming Product Development with AI - Miro and The Art of the Possible

Jeff Chow, Chief Product and Technology Officer at Miro, explores how harnessing AI — in addition to reshaping teams and workflows — accelerates the product development lifecycle. He also shares insight into how Miro is embracing new technology and ways of working to transform its Innovation Workspace.

Topics Include:

Platform & Partnership

• Miro serves 250,000+ customers with 90+ million knowledge workers using their Innovation Workspace
• Platform supports discovery, definition, and delivery phases of innovation process
• Real-time multiplayer canvas enables team co-creation across multiple formats, including seamless transitions between structured and unstructured work.
• Three-tier AWS partnership: infrastructure backbone, AI services (Bedrock/Q), and joint customer solutions

Innovation Challenges & Friction

• Product development lifecycle bottlenecks: separate tools per function create process delays and collaborative friction
• Pain points include stalled product kickoffs, lengthy design ideation cycles, and process delays from engineering architecture discussions.
• Leadership struggles with project visibility and strategic alignment across initiatives

AI Transformation

• AI fundamentally shifts workflows with universal knowledge access at fingertips
• Craft democratization blurs traditional role boundaries (PMs prototyping, developers designing)
• Agentic workflows and agents collapse traditional development stack layers
• AI shortcuts enable one-button synthesis of workshops into product briefs
• Product development lifecycle compression from 20 steps to 5 key phases
• Bedrock and Q services create significant business acceleration

Organizational Design

• Common organizational rhythms and rituals create shared working language
• Driving maximum impact by aligning on big initiatives vs. distributed priorities
• Collaborating across all functions — product, engineering, design — and at all organizational levels
• Bottom-up innovation requiring clear problem communication throughout organization
• Inclusive environments welcoming ideas from junior and introverted team members
• Working backwards planning and PR FAQs adopted from Amazon methodologies

Creating the next big thing with Miro

• Large enterprises use Miro for strategic planning, OKR planning, capacity planning, roadmapping
• Visual proof-of-concepts and live demos make abstract concepts tangible
• Same-day product brief delivery improves team collaboration and ownership
• Voice of customer integration: automated synthesis of feedback into feature development
• Miro uses Miro internally to build next-generation features
• Enhanced employee engagement alongside improved business outcomes
• Customers consistently achieve 2-3x time-to-market improvements

Participants:

• Jeff Chow – Chief Product and Technology Officer, Miro
• Johan Broman – EMEA ISV Head of Solutions Architecture, AWS

Further Links:

• Website: https://miro.com/page/product-leaders/
• Miro in the AWS Marketplace

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/