Aspire with Emma Grede The Power of Personal Branding with Paris Hilton
33 snips
Oct 14, 2025 
In a captivating conversation, Paris Hilton, entrepreneur and CEO of 11:11 Media, shares her journey from a recognizable personality to a powerful brand builder. She discusses how her fragrance launch was just the beginning of her brand evolution and emphasizes the importance of authenticity and kindness in maintaining a successful image. Paris reflects on pioneering influencer culture, her passion for advocacy, and the challenges of building a dedicated team. With hints about her future hotel ventures, she reveals the core values driving her legacy.
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Authenticity Driven Brand Building
- Paris Hilton built product lines by leaning into what she loved and her public persona.
- Authenticity and consistency turned her image into enduring business assets.
Consistency Is A Brand Superpower
- Stay true to yourself to maintain a consistent brand identity over time.
- Consistency in aesthetic and values makes your brand instantly recognizable.
Vegas Appearances Sparked Business Thinking
- Paris got paid for club appearances before she launched products and realized her brand could be a business.
- Early Vegas appearances showed her she could monetize presence beyond single gigs.
