Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro.

Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood.

In this episode, we discuss the company's innovative nootropic products.

We also cover:

• Building the brand • Scaling on TikTok Shop • Going from niche to mainstream

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Neuro’s Website: https://neurogum.com/

Neuro’s TikTok: https://www.tiktok.com/@neurogum

Neuro’s IG: https://www.instagram.com/neurogum/

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Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion