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Automotive News Daily Drive

April 6, 2024 | Weekend Drive: Tesla isn’t luxury or mass-market, says J.D. Power’s Tyson Jominy

Apr 6, 2024
Tyson Jominy from J.D. Power discusses Tesla's classification debate as luxury or mass-market. They delve into Tesla's design, technology, pricing strategy, and implications for market positioning. Also, explore Kia and Hyundai's successful EV sales strategy and Hyundai Group's success with diverse electric vehicles.
27:22

Episode guests

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Quick takeaways

  • Tesla's classification as a hybrid 'X brand' combines mass-market and luxury elements, challenging traditional categorizations.
  • Consolidation trends in dealership groups reflect a rapid acquisition pace, expanding market presence and new vehicle sales growth.

Deep dives

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The podcast episode highlights three major challenges with used vehicle appraisals: manually sifting through comp vehicles, dealing with old book values and ghost comps, and lacking recon visibility. These obstacles can be tackled effectively using auto vision, a solution offered by Reynolds and Reynolds, as discussed in the episode.

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