
Automotive News Daily Drive
April 6, 2024 | Weekend Drive: Tesla isn’t luxury or mass-market, says J.D. Power’s Tyson Jominy
Apr 6, 2024
Tyson Jominy from J.D. Power discusses Tesla's classification debate as luxury or mass-market. They delve into Tesla's design, technology, pricing strategy, and implications for market positioning. Also, explore Kia and Hyundai's successful EV sales strategy and Hyundai Group's success with diverse electric vehicles.
27:22
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Quick takeaways
- Tesla's classification as a hybrid 'X brand' combines mass-market and luxury elements, challenging traditional categorizations.
- Consolidation trends in dealership groups reflect a rapid acquisition pace, expanding market presence and new vehicle sales growth.
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