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Clients from Content
A beginner's guide to starting and growing a newsletter
Mar 5, 2025
Mark Wigington, a career coach specializing in helping job seekers take action, shares his expertise on launching a successful newsletter. He dispels the myths surrounding technology, making it accessible for beginners. Key discussions include choosing the right email service provider and strategies to gain your first 100 subscribers. Wigington also emphasizes the importance of valuable content and practical outreach tactics to engage and grow your audience effectively. Plus, learn how to repurpose content from one newsletter into many.
57:21
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Quick takeaways
- Establishing a clear value proposition is essential for defining your target audience and setting achievable goals for your newsletter.
- Choosing the right email service provider involves evaluating features like automation and budget to ensure it supports growth and functionality.
Deep dives
Getting Started with a Newsletter
To start a successful newsletter, it is crucial to clarify the specific value you intend to provide to your audience. This involves identifying your target audience and determining what you want to achieve with your newsletter. While technical setup is important, prioritizing content and audience connection will drive success. Many platforms are available, but most offer similar foundational features, allowing you to choose one that suits your needs without overthinking your decision.
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