Clients from Content A beginner's guide to starting and growing a newsletter
47 snips
Mar 5, 2025 Mark Wigington, a career coach specializing in helping job seekers take action, shares his expertise on launching a successful newsletter. He dispels the myths surrounding technology, making it accessible for beginners. Key discussions include choosing the right email service provider and strategies to gain your first 100 subscribers. Wigington also emphasizes the importance of valuable content and practical outreach tactics to engage and grow your audience effectively. Plus, learn how to repurpose content from one newsletter into many.
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Newsletter vs. Email Marketing
- Decide if your priority is a newsletter, email marketing, or both.
- Newsletters provide value, while email marketing extracts it, but newsletters are ultimately stronger marketing tools.
Choosing an Email Service Provider
- Choose an email service provider; don't overthink the decision.
- Select a provider based on automation needs, budget, and if you need a network or paid version.
Simplifying Technical Setup
- Simplify the technical setup by using templates and pre-designed forms for landing pages and emails.
- Don't overcomplicate subscriber management initially; focus on signup, welcome emails, and content.