Episode 647: Stop Losing Leads to a Dirty Database

Most agents don't realize they're ignoring their own database half the time. Messy contacts mean cold leads sitting there doing nothing. Clean contacts mean actual money coming your way eventually. This video walks through five straightforward steps to fix up your CRM before holiday chaos hits everyone hard.

No all-night spreadsheet marathons here though. These are quick hacks, you know, low-key stuff that makes follow-ups feel more human somehow. Once you get going properly, done right, your database stops being dead weight and starts pulling its own weight instead. Trust me on that one.

Key points covered include methods for collecting missing email addresses without making things awkward, accidentally tagging clients based on when they moved in so you remember who needs follow-ups next month, refreshing property records quickly using your title company contact or PropStream if that's your jam, plus simple ways to eliminate duplicate entries messing up your workflow entirely. Sometimes happens without warning, honestly.

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