How To Use Pay-Per-Click Digital Marketing To Grow Your Business w/ Forrest Perry

When someone searches for your type of service business, what ad do you show them? What landing page does that ad bring you to? Are you keeping the user’s attention on your website? 

 

These are all important questions to keep in mind when evaluating the quality of your advertising (or advertising agency). If you want to learn more about how to ensure your ads and landing pages are converting leads into paying customers (for life), this week’s guest is here to make it all make sense…

 

Forrest Perry is the Owner of Forrest Perry Digital Marketing where he does pay per click marketing for 80 home service companies, from HVAC and plumbing to electrical and garage doors. Over the last 10 years, Forrest has crafted a unique pay per click strategy that delivers 4x the industry standard return on investment. 

 

Join us as we talk with Forrest about the basics of working with a marketing agency and using pay per click marketing to gain more customers for your home service business.

 

In this episode, we discuss:

• How to outperform the average landing page conversion rates in your industry.
• How to know your marketing agency is or isn’t performing well.
• What is pay per click advertising and how does it benefit service businesses?
• Advice on how to better leverage the work your marketing agency is doing.

 

Check out these resources we mentioned during the podcast:

• This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).

• Learn more about Forrest Perry Digital Marketing
• Join the Service Business Mastery Facebook group

 

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

 

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

 

Meet the Guest:

Forrest Perry is the Owner of Forrest Perry Digital Marketing, a pay per click marketing agency that works with 80 home service businesses to increase their efficiency, ROI, customer lifetime value, and much more.

 

Visit his website: https://forrestperry.com

Connect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestperry 

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

 

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