

017: Natalie Bullen's Strategy for Infinite Leads: A Daily, Paid Podcast
6 snips Jan 3, 2024
In this interview, Natalie Bullen, a sales consultant and founder of Unapologetic Wealth, reveals her innovative approach to private podcasting with her show 'Birthright.' She discusses how private podcasts can transform lead generation, enhance client engagement, and create community. Bullen emphasizes the importance of audience feedback in shaping content and explores strategies for efficient creation and monetization. She also shares her personal journey of overcoming challenges, highlighting the authentic connections formed through consistent audio content.
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Inspiration and Launch
- Natalie was intrigued by a paid private podcast in May 2022.
- Inspired by this, she launched her own with no pre-recorded content.
Pre-selling Strategy
- Sell your product before creating it to gauge interest.
- Natalie sold her podcast before having any content.
Kajabi Challenges
- Natalie initially hosted her podcast on Kajabi but faced technical difficulties.
- File format incompatibility and complex zaps created challenges.