In this episode of The Free to Grow CFO podcast, host Jon Blair, founder of Free to Grow CFO, discusses the intricacies of scaling a Direct-to-Consumer (DTC) brand with a profit-focused mindset alongside guest Bryan Cano, VP of Marketing at Nood. They delve into balancing paid acquisition with maintaining profitability and cash flow. Bryan shares his entrepreneurial journey, the path to joining Nood, and his experiences in driving the brand's growth through focused marketing tactics. He outlines the importance of understanding contribution margin dollars, some challenges with attribution post-iOS 14, and insights on optimizing ad spend, including protecting the conversion signal on Meta and the potential influence of Amazon advertising. This episode is a true masterclass for founders and marketers alike, looking to skillfully navigate the complexities of ad spend as they scale.

Bryan Cano, VP of Marketing at Nood, is a seasoned marketing professional with 8+ years of experience. He has led data-driven media strategies for DTC and F500 Retail Brands with a proven track record of generating incremental revenue by finding the right marketing mix to drive brand awareness, qualified traffic, conversions, and customer loyalty. Bryan is a growth advisor and mentors early-stage startups.

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00:00 Welcome to the Free to Grow CFO Podcast!

02:26 Introducing Bryan Cano, VP of Marketing, Nood

09:23 Scaling Ad Spend: The Right Way vs The Wrong Way

19:01 The Importance of Margins in Scaling Your Brand

28:12 Cross-Functional Planning: The Key to Successful Scaling

29:05 Demystifying Contribution Margin in Business

31:11 The Practical Nuances of Contribution Margin

32:51 The Impact of Rigorous Measurement on Ad Buying Strategies

39:27 Exploring Omni-Channel Performance Measurement

41:09 The Theory of Conversion Signal and Its Impact on Ad Spend

51:58 Final Thoughts and Future Learning Directions

Mastering the Art of Scaling DTC Ad Spend