Traction Leveling Up: How To Master the Game of Life & Business with Eric Siu, Leveling Up
On this episode, host Lloyed Lobo of Boast.AI welcomes Eric Siu, Chairman of Single Grain and a serial entrepreneur, author, podcast host, investor, and advisor to many companies.
In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing.
He recently published his book Leveling Up: How To Master the Game of Life, which shares a 15-level approach to winning the game.
Eric and Lloyed discuss what if businesses were video games, where leaders were players, using power-ups, taking risks, and using hidden strategies to achieve the next level?
Specifically, they dive into:
2:30 - Eric’s journey into entrepreneurship
4:43 - Acquiring Single Grain for $2
12:09 - The concept of leveling up in gaming and how apply it to life and business
14:57 - The newbie struggle and the challenges that come with it
18:49 - What an apprentice mentality means
20:35 - Teamwork skills and strategies leaders must use to achieve success
25:35 - How to delegate and hire amazing people when you're on a budget
30:22 - Staying on track as a CEO, marketing expert, public speaker, and podcaster
33:36 - General advice for businesses to scale
36:30 - An example of using level ups to win
38:55 - The most difficult chapter to write in his book
Learn more at https://tractionconf.io
Connect with Eric Siu: https://www.linkedin.com/in/ericosiu
Learn more at: https://www.levelingup.com
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