Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Albert Owusu-Asare, CEO & Co-Founder at Cadana, a global payroll infrastructure platform that has raised $7 Million in funding.

Here are the most interesting points from our conversation:

• Global Talent Marketplaces: Cadana focuses on empowering talent marketplaces like Upwork and Fiverr, HR SaaS companies, and platforms looking to add global payroll capabilities. This strategic targeting aims to address diverse needs in the global payroll landscape.
• Buy vs. Build Dilemma: Albert shared insights on how Cadana addresses the buy vs. build dilemma, pitching the platform as a way for companies to go to market quickly and learn before investing in building their own solutions.
• Founding Story: The idea for Cadana originated from Albert’s experience at Goldman Sachs and his role as a CTO at a billion-dollar company, where he faced challenges with global payroll management.
• Risk Management: Albert discussed his approach to risk-taking, emphasizing minimizing regret as a framework for making bold career moves, including leaving stable positions to pursue entrepreneurial ventures.
• Early Product Pivot: Cadana initially launched as an earned wage access product. The team used feedback from early users to pivot and develop their current global payroll solution.
• Market Potential: Albert views Cadana’s market not just as existing payroll solutions but as a foundational infrastructure with the potential to unlock new opportunities for global payroll, similar to how Stripe transformed payments.

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