#135 - Hiding Your Prices Is Killing Your Business w/ Anthony Pierri

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In this episode, I chat with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy working with B2B tech startups.

Anthony explains why hiding your prices wastes everyone's time and how transparency actually increases revenue over the long run.

With over 400 venture-backed clients and $1.5M annual revenue at 60% margins, he shares the productization framework that changed everything.We discuss why custom consulting never scales, how to pick one specific thing to own in customers' minds, and the reality of building credibility.

Anthony breaks down the three-month minimum investment for content to work and why outcomes don't stick but functional workflows do.

We explore how AI startups can stand out by finding smaller ponds to dominate instead of competing on the word "AI" itself.

Join us as we talk through practical positioning strategies, the innovator's dilemma for small businesses, and choosing your business model wisely.

🟪 Timestamps

(00:00) Introducing  Anthony Pierri

(01:39) The Importance of Showing Prices Upfront

(07:58) Productizing Your Business for Efficiency

(14:31) Balancing Productization and Retainer Work

(20:00) Specializing and Positioning for Success

(23:26) Building Credibility and Personal Brand

(28:20) Challenges and Strategies for AI Startups

(35:27) Opportunities for Startups in Smaller Markets

(39:26) Connect with Anthony Pierri

🟪 Connect with Anthony Pierri

• Website: https://www.fletchpmm.com/
• LinkedIn: https://www.linkedin.com/in/anthonypierri/

🟪 Connect with Gabe Marusca

• Website: https://www.gabemarusca.com
• YouTube: https://www.youtube.com/@gabemarusca
• LinkedIn: https://www.linkedin.com/in/gabemarusca/
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Until Next Week,

Pura Vida!