Deeply Rested: Anti-Capitalist Conversations for Entrepreneurs Find More Clients with Ilise Benun's Simplest Marketing Plan
Jun 16, 2025
Ilise Benun, a seasoned business coach and author, offers wisdom for creative professionals navigating marketing stress. She introduces her framework, The Simplest Marketing Plan, which stresses intentionality and relationship-building over overwhelming content creation. Ilise breaks down the myth of 'word of mouth' as a viable strategy and shares tools for targeted outreach without the ick factor. She also discusses tackling the fear of rejection, encouraging listeners to simplify and find joy in their marketing efforts instead.
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Rethink Marketing Myths
- Marketing is often imagined as bragging or being annoying, but it doesn't have to be.
- Rethink marketing as intentional communication focused on others, not boastful self-promotion.
Focus on Ideal Clients
- Focus your marketing on a specific ideal client instead of trying to be everything to everyone.
- Targeting the right people brings more meaningful work and avoids burnout from spreading too thin.
Problem Empathy Builds Trust
- Articulating your prospect's problem well builds trust even before offering a solution.
- This emotional connection creates calm and signals that you truly understand their needs.
