305: Four Mental Leashes, with Jason Forrest | Part 1

Sales is a mental game and mindset is everything. There are four mental leashes holding us back, it's the challenge of unlearning vs learning. Jason Forrest, CEO at Forrest Performance Group, is our guest this week and he is a machine. He gives us a perspective and breaks down the gritty details on how sales is a mental game. Jason discovered a powerful realization that the best training isn't just telling people what to do, or how to do it, or even why to do it. It's unleashing their mindset. It's removing those mental chokeholds to help them see the true, fully realized picture of their abilities. The four mental leashes are limiting beliefs every person experiences it's that voice inside your head whispering you can't do something. We dig deep into the first two mental leashes: Stories and Reluctance.  Jason is a winner of four international Stevie Awards for his Warrior Selling and Leadership Coaching training programs. He is an award winning author and has written five books. Jason lives on the leading edge of the sales industry. As a behavioral change expert and maverick entrepreneur, Jason believes the only way to break your sales plateau is to completely change the way you look at sales. And that means an extreme focus on pulling the future of sales into the present. Jason’s mission is to give every sales professional, manager, and executive the tactical, real-world knowledge so they can remove any limiting beliefs keeping them from breaking their plateaus. In the course of that decades-long mission, Jason’s trained billion-dollar companies and everyone from high-powered CEOs to frontline salespeople to increase their effectiveness by driving more profit. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij