Up First from NPR Dave Portnoy on Trump, the manosphere, and his advice for Democrats
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Jun 9, 2025 
Dave Portnoy, founder of Barstool Sports, shares his thoughts on 'bro' culture and his support for Trump. He delves into the complexities of political identity among sports fans and critiques both political parties, especially offering advice for Democrats. Portnoy also discusses the evolution of sports gambling media and the ethics surrounding economic policies. Amid a polarized landscape, he expresses a desire for unity and understanding, emphasizing the media's role in driving societal divides.
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Origin of Barstool Sports
- Dave Portnoy started Barstool Sports as a physical gambling newspaper handed out at subway stations in Boston.
- He did all jobs himself at first, shouting at commuters to take the paper during early mornings and evenings.
Barstool Audience and Content Shift
- Barstool Sports covers broad male and female interests as if people chat casually in bars or living rooms.
- It mixes plain speak, humor, and includes female-focused content despite origins in "bro" culture.
Complexity Behind 'Bro' Label
- The term "bros" often connotes liking sports and wanting to get laid, which is unfairly shamed lately.
- Portnoy rejects simple labels like "manosphere" or "bro," emphasizing complexity and inclusivity in his brand's views and audience.