

Driving Business Transformation with Advanced People Analytics (an Interview with Dirk Jonker)
Jun 4, 2024
Dirk Jonker, CEO of Crunchr, is on a mission to empower HR with data for impactful business transformation. He shares how advanced people analytics is reshaping HR, highlighting the collaboration between HR and finance and the role of middle managers as change agents. Jonker stresses the urgency of ESG reporting for compliance and sustainable practices. He also discusses the need for HR professionals to enhance their data literacy and adopt a business-aligned language to drive strategic insights and decision-making in a rapidly evolving landscape.
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Middle Managers Drive Change
- Middle managers are crucial in executing and believing in transformation, not just communicating it.
- Dirk shares a concrete example of automation freeing middle managers for more meaningful work in his own company.
Bridge HR and Finance Language
- HR and Finance often speak different languages but bridging both is critical for business impact.
- Aligning HR metrics with financial language helps build successful partnerships between departments.
Simplify To Boost HR Data Literacy
- Build data literacy in HR by focusing on inspiration and simplicity to increase adoption.
- Keep people analytics solutions easy to use and empower HR business partners instead of complex enterprise-led approaches.